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'Shrink ray' hits consumers' wallets
Mon Jul 7, 2008
Marty - it's the same thing. Marketing 101. The average consumer does not "see" the price change from what they are use to paying, but with the smaller size it is obviously a price increase per ounce, ml, pound, etc. It's as bad as a the old bait-n-switch.
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'Shrink ray' hits consumers' wallets